As featured in Auto Dealer Monthly: http://autodealermonthly.epubxpress.com/link/ADM/2010/sep/1?s=0

In response to the question, “Which social medium is the most overhyped and why?”

Overhyped social media? No way! All social media is extremely vital. No? Well of course it is. Yet there’s still a bunch of hype about social media that bothers me. It’s even damaging and downright disgusting, actually. It’s the way dealers handle the hype, and vendors shove that hype in a fancy box that actually does us dealers more harm than good. When done correct and complete, social media is a beautiful butterfly that everyone wants to observe; spreading wonderful nectar from place to place. It’s free and inspiring to watch. But so many dealers never complete the transformation to beautiful butterfly, and instead are left holding a big fat ugly wormy maggot. That’s right, I said maggot. And your vendors show the maggot off to all your perspective and current customers. To be more specific, the most overhyped social media in the world of auto sales are the social media icons sitting on dealers’ websites that are linking to a bunch of maggots! So, unless you have beautiful butterflies on the other side of your social media links, take the maggots off your homepage. And, hit me up if I can help you transform them, one dealer to another.

William Bryant
williambryant.info
864-881-1234