I love Google for one main reason: they innovate. And it’s usually the little things they will improve that make them so awesome.

In the time since I’ve been a GMail user, the look of it hasn’t really changed much. But a  lot of innovation has indeed gone on. The addition of chat, easy add to your calendar, tasks, miraculous separation of spam from real e-mail, labels, buzz, and now priority inbox. What does it do? It simply sorts your unread email by putting the most important ones first.

For example, right now I have 38 unread emails; however, only 3 of them are really important enough for me to take any time away from something else to read. As I mentioned, it sounds really small and trivial. BUT IT’S HUGE as far as the usability of GMail goes!

Google remembers what’s important by observing the emails you most often read and reply or forward to. It considers those more important than others. And you of course have the option to teach it which are truly important and which aren’t, so after a little time, you are really and truly only getting the emails which deserve your attention the most at the top of your inbox. No more sifting through your email to find the important ones!

That’s huge.

If you have GMail already, you should get a pop-up asking you to try it out. Of course, it’s in Google-style Beta. So try it!